Giving Appeal

PCGA partnered with Colourwise to develop the creative for the QUT Giving Appeal.

This campaign required careful consideration of variable data elements. Our design needed to accommodate multiple variable data insertions, all of which had implications on the messaging, layout and production.

PCGA used our extensive experience in variable data campaigns to develop a successful multi-faceted campaign that appealed to the target audience in the appropriate way.

We were able to produce all elements, including letterhead shells, giving forms, variable faculty brochures, and web and email banners, within the agreed timeline. This enabled our client to capitalise on end-of-financial-year scheduling.

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